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PEAS Project

1TrueID with WWG, Mood and Politecnico di Milano are working on the PEAS project

Building the value of your clothes

An app that encourages young people in wearing their clothes more frequently and reaching the break even point to offset their environmental impact.

Users feel part of the community by exchanging help and suggestions with other users when they need inspiration for matching the clothes in their wardrobe.

Points are gained each time users wear a clothing item, extra points when their suggestions are accepted by others. Completing quizzes allows to gain more points and badges and learn about the environmental impact of their clothes.

By frequently wearing their clothes users reach milestones and get 3 kinds of rewards: discounts to shop in vintage, rental and sample sales, a renewal of an item that is out of style, a consultancy with an influencer/web personality.