1trueId Solutions: Traceability, Anti-Counterfeiting & Engagement

Why choose us?

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Authenticity

Verify the authenticity of products

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Product Origin and Traceability

Through the digital certificate, it is possible to track the journey of an item from the manufacturer to the final consumer

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Waste management

Functions that provide information about the composition and disposal of the materials that make up the product

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Transparency

With 1TrueID, users can access clear and transparent information recorded on the blockchain, detailing the history of an item from the moment it was produced

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Claim and Transfer of Ownership

The transfer of ownership from the manufacturer to the consumer is managed through the "Own It" function, which consists of transferring the digital certificate (NFT) from the producer’s wallet to the consumer’s wallet. All ownership transfers are tracked on the blockchain, ensuring easy and transparent traceability

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Trace Sustainable Actions

With 1TrueID, consumers can earn rewards for interacting with products and performing environmentally sustainable actions

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Warranty

Thanks to the digital certificate associated with the product on the blockchain, the production date, purchase date, and disposal date can be identified in a certain and immutable way, enabling warranty and insurance policies

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Digital Twin

In the real world, every item with a 1TrueID code is uniquely identified. In the virtual world, a digital representation of the product is uniquely defined

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Circular Economy

New regulations encourage recycling and the second-hand market. Thanks to the ownership certificate associated with the product, it is possible to resell and transfer ownership to a new buyer

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Customer Engagement

The product-to-consumer association via ownership transfer ("Own It") enables manufacturers to establish a direct, one-on-one relationship with the consumer

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Rewards e Loyalty Programs

Blockchain technology allows the creation of rewards, discount vouchers, and cashback programs to be integrated into loyalty campaigns

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DPP

1TrueID provides a simple way to access the Digital Product Passport required by European regulations to convey information about production, materials, disposal, and resale

The main actors in the chain

We know that sustainability is a long-term force for change and a driver to integrate ESG across our investment solutions, actively engage with companies, and work on real impact. By diving deeper to understand dynamics and impact, our comprehensive sustainable approach leads to better-informed investment decisions. Creating better returns – and looking after the world we live in.

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PEAS PROJECT