Choosing to be aware of the impact of our actions Awakening to the importance of knowing the “whats” and “hows” of the products we use. The Fashion Supply Chain
The blockchain as a tool for tracing products from the origin of the raw material to the final consumer, encouraged a path of rewards.

The Fashion Supply Chain
The blockchain as a tool for tracing products from the origin of the raw material to the final consumer, encouraged a path of rewards.

The 1trueid service allows you to track the product from Farm-to-Dress: transparency is the alliance shared by the producer to the consumer. 1TrueID is a solution based on the most innovative technologies (QR Code, RFID, RAIN, NFC, blockchain).

Creates a digital identity for each product that certifies its origin
Producer – item interaction: 1TrueID generates a unique code for each product (1trueid Code) validated with blockchain technology that:
- Marks it along the entire chain.
- Certifies its origin and composition.
Allows to track backwards all the steps of the chain.
Scanning the code with his smartphone, the consumer is incentivized to install the mobile app containing all information about the product, certified and guaranteed with blockchain technology
Provides after-sale customer engagement services.
Unique end-customer – product interaction: he registers its property of the product
Brand – end-customer interaction: the Brand becomes aware of the customer's preferences for a dedicated marketing relationship.
1trueid protects your data as each archive is encrypted.
Information is processed, controlled and validated with the consensus of the majority of the users. All users hold both a public key and private key. Keys are used to encrypt and decrypt the information and stored immutably.

The best way to incentivize the actors of the supply chain to participate in it in an ethical and transparent way is simply to recognize them an economic value for the services performed. Here therefore that from the producer to the final consumer, every interaction is economically rewarded with the cryptocurrency.

Each supplier has its own list of goals (e.g., SDG, KPI, rollout) declared in the blockchain. Their work and commitment are certified, visible and transparent
The Brand rewards the suppliers with OTIs proportionally to the goals achieved. Only certified suppliers can participate in the chain. Should the OTI be traded based on fraudulent information from the supplier, this would represent an offense of falsehood, persecuted by law.This crime would be stored on blockchain with no chance to delete this information. While creating new 1trueid Code for new products, the brand rewards the supplier based on SDG goal achieved.
The main actors in the chain
Manufacturers

Show authenticity by entering all the information about a product, from the origin of the raw material, to the production and packaging methods.

Transport

Real time position of the goods, their state and the guarantee that the distribution takes place within the established times.

Logistic

Real time position of the goods, their state and the guarantee that the distribution takes place within the established times.

End Customer

Real time position of the goods, their state and the guarantee that the distribution takes place within the established times.

We know that sustainability is a long-term force for change and a driver to integrate ESG across our investment solutions, actively engage with companies, and work on real impact. By diving deeper to understand dynamics and impact, our comprehensive sustainable approach leads to better-informed investment decisions. Creating better returns – and looking after the world we live in.

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